Sitemap - 2022 - Creative Samba
Telling the truth is disarming
Make your message relatable or risk being invisible
Do the little things that resonate with the misfits
Good ideas can come from anywhere
Getting more attention from the right people
More choice isn't always better
When a chimpanzee beats Pro Politicians
The “Keeping up with the Joneses” effect
Don't mistake exposure for impact
Facts are facts. But facts alone don't persuade.
Instead of reducing prices, change your story
Spice up your copy with a good bit of personification
Good copywriting needs a good dose of drama (Plop plop, fizz fizz)
Finding your product's inherent drama
Fooled by randomness: Why our brains are pattern-seeking machines
The consumer is the only thing that matters
The “Keeping up with the Joneses” effect
The most important search engine isn't Google, it's your brain
Hunt for what consumers need and communicate a want
Be as bold as you can get away with
What do Cocaine hippos and ad tech have in common?
People like things they've seen before
Good creative work is a refreshing pause from banality
The #1 deadly sin of copywriting: inflating weak ideas with boastfulness
Keeping a brand in people's minds
Writing copy in a clever or witty or clear way isn’t enough
Don’t sell a product, hunt for what consumers need and communicate a want
Finding a product's inherent drama (Hint: It involves a bit of detective work)
Ideas, unlike people, age in reverse
The #1 deadly sin of copywriting: inflating weak ideas with boastfulness
Learn to look at things like a copywriter
Copywriting without imagination is mere exhibitionism
When clever thinking challenges the status quo
Love or indifference at first paragraph
The first rule of creativity: resist the naysayers
People don’t buy products, people buy stories that turn them on
"Real is good. Interesting is better."
Copywriting without imagination is mere exhibitionism
Don't let optimism bias fool you
Sometimes being a "good enough" brand is good enough
People don’t buy products, people buy stories that turn them on
When brands ignore the impact of the Streisand effect
The red sneakers effect and why breaking conventions can make people respect you more