Be as bold as you can get away with

Once upon a time in London in 1852, the V&A Museum was born.

The V&A was born with a clear mission.

To encourage design and art education. AND inspire British designers to take back British manufacturing and technology to its days of glory.

But in 1988 the V&A museum wasn't doing so well.  

So to turn things around, the V&A hires ad agency Saatchi & Saatchi…