What do Cocaine hippos and ad tech have in common?
The ostrich effect is real. And it affects plenty of people, particularly marketers.
The ostrich effect is a cognitive bias that causes people to ignore negative information.
So instead of dealing with whatever’s the real problem, people “bury their heads in the sand.”
On December 2, 1993, drug lord Pablo Escobar was killed in a rooftop shootout in Medel…
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