The “Keeping up with the Joneses” effect
What consumers want from brands is to support social causes and protect the environment.
That's what Nielsen's Global annual marketing report 2022 says.
The problem is, this claim is absolute BS.
It ain't true.
It's a big fat treta (hint: treta means BS in Portuguese).
As David Ogilvy once said, “The problem with market research is that people don’t think…
Keep reading with a 7-day free trial
Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.