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More choice isn't always better

More choice isn't always better

Miguel Ferreira's avatar
Miguel Ferreira
Oct 21, 2022
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Creative Samba
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More choice isn't always better
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More competition = more choice. And more choice is good for consumers. 

Except when too many choices are available.

A couple of days ago my dad turned 74. 

To celebrate his birthday my dad invited the family for lunch at Solar dos Presuntos, one of Lisbon's most classic restaurants (Hint: It opened in 1974).

My dad is a wine lover. And my dad loves his red …

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