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The potent power of Powerisms

The potent power of Powerisms

Miguel Ferreira's avatar
Miguel Ferreira
Feb 04, 2022
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Creative Samba
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The potent power of Powerisms
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Writing copy is hard. But you don't have to start with a complete blank page. 

Consider using a little technique called "Powerisms".

But first, let me tell you the story behind Powerisms.

John E. Powers was the World's first full-time copywriter. 

John began his career writing ads in England in the 1870s. Then he moved back to America where he wrote ads for…

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