Archive - Creative Samba

The power of One. One idea and nothing else.

Something a lil different this week.

Mar 7 •

Miguel Ferreira

February 2025

To sell something old, make it feel new.

How you frame your product’s price affects the way consumers perceive its value.

Feb 28 •

Miguel Ferreira

Nobody gives a damn about ads

Nothing ruins a vacation like work emails.

Feb 21 •

Miguel Ferreira

Hack the medium with a bang

Football (Americans call it soccer) is like a religion in Brazil.

Feb 14 •

Miguel Ferreira

Use more coherence markers

In copywriting starting sentences with “And”, "Because", “But”, “Here’s the thing”...is actually a good thing.

Feb 7 •

Miguel Ferreira

January 2025

Tell an old story in a fresh new way

"There's always a fresh way to tell an old, old story".

Jan 31 •

Miguel Ferreira

The Jaws effect

And the surprising power of using vivid language to persuade people

Jan 25 •

Miguel Ferreira

Dramatize the solution (so it creates a harmless new problem)

Anyone can state facts about a product (even AI).

Jan 17 •

Miguel Ferreira

Despite what research said

A reminder that most marketing problems are perception problems.

Jan 10 •

Miguel Ferreira

In 2025 let's embrace more creative freedom 🏴‍☠️

Lazy brands play safe and copy each other. Clever brands go for the weird (consistently).

Jan 3 •

Miguel Ferreira

December 2024

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