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Speak their Inglish
The British took a lot a good things from India.
Jul 4
•
Miguel Ferreira
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Speak their Inglish
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June 2025
Where would you put the wrong sign?
Most advertising is invisible.
Jun 27
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Miguel Ferreira
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Where would you put the wrong sign?
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Constraints aren’t enemies to creativity; they’re its fuel.
There’s a curious paradox in creativity: the fewer resources you have, the more inventive you become.
Jun 20
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Miguel Ferreira
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Constraints aren’t enemies to creativity; they’re its fuel.
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SensaYtional kreativity
Grammar dictators hate sensational spelling.
Jun 14
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Miguel Ferreira
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SensaYtional kreativity
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Clever brands don't try to change the culture. They understand it.
Dry January is a noble idea.
Jun 6
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Miguel Ferreira
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Clever brands don't try to change the culture. They understand it.
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May 2025
Logic may win arguments, but emotion wins behaviour.
Changing human behaviour, is devilishly difficult—like trying to reroute a river with a teaspoon.
May 31
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Miguel Ferreira
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Logic may win arguments, but emotion wins behaviour.
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🥊 Throw your website in the ring.
12 days ago, I launched a little copywriting experiment.
May 27
•
Miguel Ferreira
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🥊 Throw your website in the ring.
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The most valuable insights are surprising.
Something a lil different this week.
May 23
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Miguel Ferreira
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The most valuable insights are surprising.
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Headlines are like doors
I’m launching something new, sharp and fast.
May 16
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Miguel Ferreira
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Headlines are like doors
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Facts inform. Drama persuades.
Anyone can state facts about a product. But only a skilled copywriter can make them sing.
May 9
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Miguel Ferreira
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Facts inform. Drama persuades.
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Find the unchanging truth.
Say something so unexpected or counterintuitive that it gets the brand noticed and resonates with your audience.
May 2
•
Miguel Ferreira
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Find the unchanging truth.
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April 2025
Don’t tell people your brand is fresh. Prove it.
Just because consumers know a brand, never assume consumers truly know what it does.
Apr 25
•
Miguel Ferreira
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Don’t tell people your brand is fresh. Prove it.
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