Archive - Creative Samba

Tell an old story in a fresh new way

"There's always a fresh way to tell an old, old story".

Jan 31 •

Miguel Ferreira

The Jaws effect

And the surprising power of using vivid language to persuade people

Jan 25 •

Miguel Ferreira

Dramatize the solution (so it creates a harmless new problem)

Anyone can state facts about a product (even AI).

Jan 17 •

Miguel Ferreira

Despite what research said

A reminder that most marketing problems are perception problems.

Jan 10 •

Miguel Ferreira

In 2025 let's embrace more creative freedom 🏴‍☠️

Lazy brands play safe and copy each other. Clever brands go for the weird (consistently).

Jan 3 •

Miguel Ferreira

December 2024

Good ideas survive the test of time.

In 2025 let’s embrace and celebrate more dangerous ideas.

Dec 28, 2024 •

Miguel Ferreira

Make it rhyme, people will trust you big time

Statements that rhyme are quite sublime.

Dec 20, 2024 •

Miguel Ferreira

Choosing the right words

A copywriter’s job isn’t just about writing words. It’s about choosing the right words.

Dec 13, 2024 •

Miguel Ferreira

Compare then contrast

Death metal bands have a weird thing for spiky logos.

Dec 10, 2024 •

Miguel Ferreira

Anyone can state facts about a product. But that's not enough.

Something a lil different this week.

Dec 6, 2024 •

Miguel Ferreira

November 2024

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