The real beauty of using personification as a writing technique is that it lets you spice up your copy with words that play a larger role than the…
Why effective copywriting must be a lil bit self-contradictory to stoke more power and make real impact.
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There are bad and good puns. Good puns create a witty double entendre that stops readers and makes them take notice.
Anyone can state facts about a product. But only a skilled copywriter can make them sing.
In 2011 New Zealand had a savings problem. New Zealanders spent way too much money on impulse purchases. And they saved too little. But Kiwi banks…
Many people think copywriting's job is to camouflage the truth. And to manipulate people to buy things they don't need or want. That's why so many…
Most marketers and business owners want their brands to "go viral". But they're afraid to get into trouble.
Every product has that special little something that makes consumers keep buying it. Finding it involves a bit of detective work.
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How a Brazilian TV network turned Brazilian football fans into NBA fans.
To humans, truly random events do not feel random.
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Never sit down to write a short or long piece of copy. Sit down to try to sell something (thanks David Abbott).
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Contrary to popular belief, consumers aren't creatures of logic. We're creatures of emotions. And 95% of our daily decisions are motivated by pride…