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Creativity requires constantly questioning
Something a lil different this week. A few random screenshots, thoughts and dangerous ideas, which may or may not at all apply to copywriting and…
15 hrs ago
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Miguel Ferreira
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Creativity requires constantly questioning
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Nobody reads ads. Or do they?
nobodyreadsads.com is an online archive of old and new print and outdoor ads + ONE thing each ad does well. Curated and with snackable copywriting…
Jul 25
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Miguel Ferreira
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Nobody reads ads. Or do they?
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A dumb £104,129 sludge
Sludge is bad for business. Sludge often leads to invisible costs that can hurt society and your business.
Jul 19
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Miguel Ferreira
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A dumb £104,129 sludge
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Outsourcing decisions
Another classic case of confirmation bias. Or why people are always looking for more evidence of what they believe in.
Jul 12
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Miguel Ferreira
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Outsourcing decisions
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Going viral 481 years before Instagram or TikTok even existed.
In 1543, a Chinese ship with 3 Portuguese sailors on board was on it's way to Macau.
Jul 5
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Miguel Ferreira
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Going viral 481 years before Instagram or TikTok even existed.
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June 2024
The “lucky invoice” lottery
If you want to understand how the human mind works, don’t ask people what they think. Observe all the irrational things people do despite the…
Jun 28
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Miguel Ferreira
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The “lucky invoice” lottery
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Write the way you speak
Writing like you talk is writing in plain english. It’s not just about avoiding jargon. It's about respecting your reader.
Jun 21
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Miguel Ferreira
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Write the way you speak
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Self-persuasion is the best kind of persuasion
Self-persuasion is way more effective than direct persuasion.
Jun 14
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Miguel Ferreira
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Self-persuasion is the best kind of persuasion
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If you can’t solve a problem, break the rules.
As advertising legend Paul Arden once said, “If you can't solve a problem, it's because you're playing by the rules”.
Jun 7
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If you can’t solve a problem, break the rules.
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May 2024
Dramatize the solution (and you’ll sell more)
In a World where everything is so grey and boring, the weirder the idea, the stronger its impact.
May 31
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Miguel Ferreira
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Dramatize the solution (and you’ll sell more)
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Implying popularity boosts desire.
If you want people to desire what you’re selling, make them think others desire it first.
May 24
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Miguel Ferreira
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Implying popularity boosts desire.
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People want what others desire.
Times change. Technology changes. But one thing never changes: people.
May 17
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Miguel Ferreira
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People want what others desire.
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