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People want things they can't have
Things that can't be easily bought or seen become more valuable.
Mar 22
•
Miguel Ferreira
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People want things they can't have
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Price is a feeling
Consumers use heuristics to make “good enough” buying decisions. Price is a classic heuristic for perceiving value of a product or brand.
Mar 15
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Miguel Ferreira
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Price is a feeling
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The road to unintended consequences
Good creative ideas are based on human biases. Bad ideas ignore them (Then sometimes unintended consequences happen).
Mar 8
•
Miguel Ferreira
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The road to unintended consequences
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Create clarity through contrast
The power of using contrast to compare your product with alternatives.
Mar 1
•
Miguel Ferreira
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Create clarity through contrast
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February 2024
Stage a spectacle
Creativity’s job is to "cross the line".
Feb 23
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Miguel Ferreira
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Stage a spectacle
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Simplify the complicated
Facts are facts, but facts alone aren't enough to persuade people.
Feb 16
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Miguel Ferreira
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Simplify the complicated
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Being boring costs way more than being weird.
A few random screenshots, thoughts and dangerous ideas, which may or may not at all apply to copywriting and creativity.
Feb 9
•
Miguel Ferreira
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Being boring costs way more than being weird.
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Fooling the competition
Do things your competitors would never dare doing. That's how you win in a new World where brands are in a race to the bottom with AI generated content…
Feb 2
•
Miguel Ferreira
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Fooling the competition
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January 2024
The message matters more than the media
A reminder that it’s OK to avoid rejecters of your brand.
Jan 26
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The message matters more than the media
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Small brands must be more creative. Or they die.
Time, money and resources constraint force small brands to be more creative. Or they die.
Jan 19
•
Miguel Ferreira
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Small brands must be more creative. Or they die.
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Admitting product flaws makes you more believable
Ed Koch, the the Pratfall effect and why brands should be brutally honest.
Jan 12
•
Miguel Ferreira
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Admitting product flaws makes you more believable
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Real creativity requires courage, not more cash.
You don't need BIG budgets to come up with BIG creative ideas.
Jan 9
•
Miguel Ferreira
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Real creativity requires courage, not more cash.
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