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December 2024

Good ideas survive the test of time.
In 2025 let’s embrace and celebrate more dangerous ideas.
 • 
Miguel Ferreira
Make it rhyme, people will trust you big time
Statements that rhyme are quite sublime.
 • 
Miguel Ferreira
Choosing the right words
A copywriter’s job isn’t just about writing words. It’s about choosing the right words.
 • 
Miguel Ferreira
Compare then contrast
Death metal bands have a weird thing for spiky logos.
 • 
Miguel Ferreira
Anyone can state facts about a product. But that's not enough.
Something a lil different this week.
 • 
Miguel Ferreira

November 2024

Why reverse testimonials are the punk way to build trust
Alice Cooper is one of the precursors of punk rock.
 • 
Miguel Ferreira
Reversals make brands more memorable
Gen-Z in Thailand spend way too much time on TikTok.
 • 
Miguel Ferreira
The Sideways Effect
Sometimes movies have unintended consequences and impact the real world.
 • 
Miguel Ferreira
Write the way your audience speaks
Charles Smith is one of America’s most influential winemakers. But his success didn’t happen overnight.
Find a surprising alternative use.
Communicating alternative uses makes brands more interesting. Even in low interest product categories.
 • 
Miguel Ferreira
Communicate your truest truth. One truth, and nothing else.
The Goal Dilution Effect shows that if you communicate something is singular, the more effective people believe that thing is.
 • 
Miguel Ferreira
© 2025 Miguel Ferreira
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