Creative Samba

Home
Archive
About
NewTopDiscussion
The ostrich effect is real. And it affects plenty of people, particularly marketers.
Miguel Ferreira
For better or for worse, people prefer things they're familiar with.
Miguel Ferreira
Creative work gets remembered when it's so good, so interesting, so memorable, it feels like a pause from banality. 
Miguel Ferreira
As Judith Martin AKA 'Miss Manners' put it, "It is far more impressive when others discover your good qualities without your help."
Miguel Ferreira
2
When copywriting has a consistent personality, it is persuasively distinct
Miguel Ferreira
Why good copywriting is more than just writing a bunch of product facts in a clear way.
Miguel Ferreira
Hunt for revelations about what your audience needs, but communicate what they want in a way that resonates. 
Miguel Ferreira
Why the copywriter's job is to uncover a product's "inherent drama", then transform it into something new. 
Miguel Ferreira
Why the longer an idea survives, the longer it lives.
Miguel Ferreira
Why breakthrough creative ideas happen when you challenge and reverse obvious assumptions in your industry.
Miguel Ferreira
As Judith Martin AKA 'Miss Manners' put it, "It is far more impressive when others discover your good qualities without your help."
Miguel Ferreira
1
Why the advertising industry should get back to basic principles like "Let the idea drive the media, not the media drive the idea." 
Miguel Ferreira
© 2022 Miguel Ferreira
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing