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June 2025

Where would you put the wrong sign?
Most advertising is invisible.
 • 
Miguel Ferreira
Constraints aren’t enemies to creativity; they’re its fuel.
There’s a curious paradox in creativity: the fewer resources you have, the more inventive you become.
 • 
Miguel Ferreira
SensaYtional kreativity
Grammar dictators hate sensational spelling.
 • 
Miguel Ferreira
Clever brands don't try to change the culture. They understand it.
Dry January is a noble idea.
 • 
Miguel Ferreira

May 2025

Logic may win arguments, but emotion wins behaviour.
Changing human behaviour, is devilishly difficult—like trying to reroute a river with a teaspoon.
 • 
Miguel Ferreira
🥊 Throw your website in the ring.
12 days ago, I launched a little copywriting experiment.
 • 
Miguel Ferreira
The most valuable insights are surprising.
Something a lil different this week.
 • 
Miguel Ferreira
Headlines are like doors
I’m launching something new, sharp and fast.
 • 
Miguel Ferreira
Facts inform. Drama persuades.
Anyone can state facts about a product. But only a skilled copywriter can make them sing.
 • 
Miguel Ferreira
Find the unchanging truth.
Say something so unexpected or counterintuitive that it gets the brand noticed and resonates with your audience.
 • 
Miguel Ferreira

April 2025

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