PAS stands for Problem-Agitation-Solution. It's a classic formula many Pro copywriters use for planning copy. You don't have to be a slave to PAS, but …
Miguel Ferreira
Why copywriting and poetry have more in common than you might think. And a BONUS copywriting formula to help you take some of the fear and intimidation…
Miguel Ferreira
A simple, but often neglected rule to judge good copy.
Miguel Ferreira
A simple but often neglected communication principle: ask for action.
Miguel Ferreira
On January 20, 1961, John F. Kennedy became the 35th President of the United States. Before the Presidential inauguration ceremony the CIA briefed JFK …
Miguel Ferreira
A priceless Rolling Stones story and the power of writing specific copy to persuade people to change their behavior.
Miguel Ferreira
In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player". He sa…
Miguel Ferreira
How Chrysler's CEO Lee Iacocca persuaded US Congress in 1979 to give Chrysler a $1.5 billion loan.
Miguel Ferreira
Last week I told you about the importance of voice, tone and style. Today, let’s talk about style elements that can affect your copywriting style. 1. V…
Miguel Ferreira
What do suspension bridges and backpacks have in common? The story of John Fabel and how he invented the EcoTrek backpack. 
Miguel Ferreira
Copywriting is probably the most underrated skill in the World. Copywriting influences our decisions in everyday life and business. And billions of dol…
Miguel Ferreira
How 2 friends got to the No. 1 Movie in America with a good dose of creativity. 
Miguel Ferreira