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Make the alternative a little bit more fun
If you’re trying to persuade people to change habits, make your alternative a little bit more fun.
Miguel Ferreira
Feb 3
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Make the alternative a little bit more fun
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January 2023
Seeing what no one else sees
There's no filmmaker quite like Hayao Miyazaki. Every movie he creates transports you to a NEW weird world — but also feels like a return to a familiar…
Miguel Ferreira
Jan 27
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Seeing what no one else sees
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Reframing the problem, creatively devilishly mercilessly
People do things out of habit or strongly influenced by social norms.
Miguel Ferreira
Jan 20
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Reframing the problem, creatively devilishly mercilessly
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Maximize your chances of getting lucky
Marketing's real job isn't to maximize efficiency. Marketing's real job is to maximize your chances of getting lucky.
Miguel Ferreira
Jan 13
1
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Maximize your chances of getting lucky
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Good old ideas aren't old fashioned.
Good creative ideas tend to stick around. That's why good creative ideas are classics. They survive the test of time.
Miguel Ferreira
Jan 6
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Good old ideas aren't old fashioned.
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December 2022
Telling the truth is disarming
The easiest and most obvious way to get people to trust a brand is to tell them the truth. Ironically, the brands who dare to tell the truth are often…
Miguel Ferreira
Dec 30, 2022
6
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Telling the truth is disarming
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Finding relatable truths
Finding out and writing relatable truths about a product or brand is one of the most effective ways to make your copy easier to be read than to be…
Miguel Ferreira
Dec 23, 2022
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Finding relatable truths
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Friction is bad for business
In 2011 New Zealand had a savings problem. New Zealanders spent way too much money on impulse purchases. And they saved too little. But Kiwi banks…
Miguel Ferreira
Dec 19, 2022
2
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Friction is bad for business
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Make your message relatable or risk being invisible
Everyone going bananas this week because of Twitter "Blue's" new logo is just another Real-World example that confirmation bias is real. And it's…
Miguel Ferreira
Dec 16, 2022
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Make your message relatable or risk being invisible
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Technology can't draw a crowd
Worshiping technology over ideas is one the most expensive marketing mistakes most brands make. The European Union recently learned this the hard way.
Miguel Ferreira
Dec 9, 2022
1
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Technology can't draw a crowd
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Tension is a good thing
Tension gives people an excuse to stop and listen. It gives people food for thought. And something to react in their heads.
Miguel Ferreira
Dec 2, 2022
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Tension is a good thing
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November 2022
Make more profitable mistakes
Illogical and brave always beats mediocre but safe ideas.
Miguel Ferreira
Nov 25, 2022
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Make more profitable mistakes
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