What do people want?

The psychological power of not letting be seen. A marketing lesson from Paolo Sorrentino’s magnificent ‘The Young Pope’ HBO Series.

As weird as it seems, sometimes the most impactful way to make a brand more desirable is to limit people's ability to buy it or see it. 

If you've never watched ‘The Young Pope’ HBO Series, it's the fictional story of World's first American Pope.

In the first season of ‘The Young Pope’, there's this powerful scene that should be studied in business & mark…