Fans will be fans
How a Brazilian TV network turned Brazilian football fans into NBA fans.
Why is it so god damn difficult to persuade people to try new things or embrace new ideas?
Brazil is the country of FOOCHYBOWL (that’s how Brazilians pronounce football).
Football is such a national obsession in Brazil that Pelé once said, "Brazil eats, sleeps and drinks football!"
In 2019, a Brazilian television network called "Band" bought the broadcast…
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