Don’t sell a product, hunt for what consumers need and communicate a want
Toothpaste, the modern version we use, was only invented in 1824 by a dentist called Peabody.
20 years later Colgate started mass-producing it.
But the truth is, in the early 1900’s only 7% of Americans brushed their teeth daily.
Don’t laugh. But this was a period when most Americans thought toothpaste was a gimmick, not something they needed.
The result …
Keep reading with a 7-day free trial
Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.