Do the little things that resonate with the misfits

Every big idea starts by delighting the misfits.

The big idea might seem ridiculous, not logical or even dangerous to many. 

But it will resonate with a tiny group of people. Because this tiny group of people happen to like ridiculous, non logical, “dangerous” ideas.

Palace is a British skatewear brand.

You've probably seen their shirts somewhere (Even if y…