Copywriting without imagination is mere exhibitionism
If your copy doesn't affect people's feelings, it isn't communicating. It's just a bad, boring, ignorable sales pitch.
This applies to all forms of copywriting — TV ads, outdoor ads, print ads, website copywriting, promotional emails, yada yada yada.
And speaking of touching people's feelings...
In the first season of Paolo Sorrentino’s magnificent ‘The Y…
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