Sitemap - 2023 - Creative Samba
Humans love weird (even if they say they don't)
Modernity isn't always the answer
Make your brand synonymous with the category
If you’re not different, you’re forgettable
Good copy uses your audience's language, not yours.
Facts aren't enough to change people's minds.
Real creativity requires courage, not more cash.
Build campaigns for impact, not clickbait
Tell the truth, but make it interesting
Change minds and perceptions, not objective reality.
Small brands have a business advantage
Be very specific, very informative - and very interesting
Getting your brand WANTED is the answer
The art of outrageous exaggeration
Humans are just like monkeys: Copycats
Discover what's the pressure point, then reframe it.
It's OK to avoid rejecters of your brand
Changing perceptions is better than changing reality
Reducing friction provokes sales
Build campaigns for impact, not clickbait
Make your brand stand for something
How to shake things up in a low-interest category
The Streisand Effect strikes again
Think More Like a Copywriter (💥Cha-ching💥)
Sometimes labels do more harm than good
The weirder the idea, the stronger its impact
Maximize your chances of getting lucky
Changing perceptions is better than changing reality
🎂 Birthday lil gift from me to you
Never overburden your copy with ostentatious erudition.
How to shake things up in a low-interest category
Your biggest perception problem might be your biggest strength
Good creativity thrives on oddness, eccentricity and even offence
Why stand out when everyone’s mundane?
Writing dialogue that connects (with a va-va-voom factor)
The known probabilities Vs unknown possibilities dilemma
Make your brand desirable, not ignorable
Where you eat represents your social status
Your biggest perception problem might be your biggest strength
Nobody reads long copy anymore (Or do they?)
Marketing needs more street smarts
The art of outrageous exaggeration
Think less about targeting, think more about category entry points
How to write headlines (without sounding like they were written by a robot AI copywriting overlord)
People believe what they want to believe
Glorify what they’re already doing
If everyone in your industry goes Pop, do the opposite and go Punk.
Constraints are a bliss for creativity
Make your brand more desirable
The copywriter must be four people
Strive for the Aston Martin Effect
Nobody reads long copy anymore (Or do they?)
Glorify what they’re already doing
Make the alternative a little bit more fun
Reframing the problem, creatively devilishly mercilessly