Maximize your chances of getting lucky
Marketing's real job isn't to maximize efficiency. Marketing's real job is to maximize your chances of getting lucky.
About 8% of the Netherland's population is over 75. That's about 1.3 million people.
Out of these 1.3 million, 56% say they feel lonely. This is a slow moving tragedy.
In 2019, Jumbo, a Dutch supermarket chain with over 700 stores decided…
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