Think less about targeting, think more about category entry points
Marketers should obsess less about targeting and obsess more about category entry points.
Lately I’ve been obsessed with a Danish drama TV series called Carmen Curlers.
Danish radio dealer Arne Bybjerg was a man with big dreams. But people thought he was a bit crazy.
In the 1960s he saw what no one else saw.
A once in a lifetime opportunity investment: elec…
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