The art of outrageous exaggeration

"Comedy is simply a funny way of being serious."

Peter Ustinov, the British actor, filmmaker, and writer once said these wise words.

If you think about it, good copywriting is a bit like good comedy.

All good copywriters, all good comedians, are masters of hyperbole.

Hyperbole is not meant to be taken literally.

Hyperbole is a literary device.

First, it takes…