Strive for the Aston Martin Effect
“Adland’s greatest philosopher” AKA Jeremy Bullmore once said, "A brand is not a process, a product or people. It can live on after processes and products have changed – and people have died."
Last January Jeremy Bullmore passed away, aged 93. But his teachings and stories will endure for generations.
One day adman Len Heath sold his interest in an advert…
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