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Sometimes labels do more harm than good

Sometimes labels do more harm than good

Miguel Ferreira's avatar
Miguel Ferreira
Jul 28, 2023
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Creative Samba
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Sometimes labels do more harm than good
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Labeling is a classic tactic used to guide sustainable consumption behaviors. 

Contrary to popular belief, labeling food as vegan or vegetarian does more harm than good. 

At least if the goal is to persuade meat eaters to eat less meat and more vegan. 

Alex Berke of Massachussets Institute of Technology Media Lab conducted a few experiments. 

The goal was t…

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