Constraints are a bliss for creativity

Winston Churchill once said, “Gentlemen, we have run out of money. Now we must think.”

If you want a creative’s imagination to really run wild, try telling them this: “Ladies & Gentlemen, we’re broke. Now how can we make our brand famous?”

There’s an old advertising maxim that says: “The best kind of advertising is word of mouth.” 

It’s true. Because it’s …