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Marketing needs more street smarts

Marketing needs more street smarts

Miguel Ferreira's avatar
Miguel Ferreira
Apr 14, 2023
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Creative Samba
Creative Samba
Marketing needs more street smarts
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People, brands and ideas that get banned become (even) more popular and valuable.

Dictators, bureaucrats (and sometimes marketers) keep learning this the hard way. 

The #MeToo movement started winning attention in 2017.

It all started when actress Alyssa Milano challenged victims of sexual harassment and assault to share their stories on social media and u…

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