Glorify what they’re already doing

You, me, we all share a deep desire to belong to something bigger than ourselves. 

Which, when you think about it, is why, we humans, created things like tribes, nations and religions. AND team sports, clubs or political parties. 

Australia is a generous country. 

In fact, there are over 50,000 registered charities in Australia. 

And 4 in 5 Australians dona…