Creative Samba

Creative Samba

Share this post

Creative Samba
Creative Samba
Nobody reads long copy anymore (Or do they?)

Nobody reads long copy anymore (Or do they?)

Miguel Ferreira's avatar
Miguel Ferreira
Feb 17, 2023
∙ Paid
1

Share this post

Creative Samba
Creative Samba
Nobody reads long copy anymore (Or do they?)
Share

How to piss off a copywriter in 5 words or less.

Say, “Nobody reads long copy anymore” when judging copy.

Then add the classic, "Make it shorter and punchier". 

In 2023 saying “Nobody reads long copy anymore”, and “ Make it shorter. Because short copy is better than long copy” sounds like common sense.

But the truth is, it misses the point.

This week I was w…

Keep reading with a 7-day free trial

Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Miguel Ferreira
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share