Nobody reads long copy anymore (Or do they?)

How to piss off a copywriter in 5 words or less.

Say, “Nobody reads long copy anymore” when judging copy.

Then add the classic, "Make it shorter and punchier". 

In 2023 saying “Nobody reads long copy anymore”, and “ Make it shorter. Because short copy is better than long copy” sounds like common sense.

But the truth is, it misses the point.

This week I was w…