Sitemap - 2021 - Creative Samba
Making your copy come alive (AKA "Best of 2021")
As Bill Bernbach said, “A principle isn’t a principle unless it costs you money”
Making the unfamiliar, familiar
The Spotlight Effect strikes again
The theft that changed how the World saw the Mona Lisa
How to become a topic of conversation
Why 98% of websites nowadays suuuuuck so bad
"Who the hell is T_ _ _ _ H_ _ _ _ _ _ _?"
Sometimes being a "good enough" brand is good enough
How to become a topic of conversation
The red sneakers effect and why breaking conventions can make people respect you more
Change the promise, not the product
Half fans (And why creativity is subtraction)
Metaphorical thinking is a business advantage
What do consumers value more? "Time spent" OR "money saved?
Small changes, BIG BIGly BIG results
Hacking consumer indifference and same-category clutter
How an ad campaign helped end Colombia's savage 52-year civil war
Hidden Fridges. 🍺 And why people are your best media
The Boris Becker Tongue Effect
How Subaru saved its business in America 🚘 🌈
Humor is a powerful...persuasion tool
They all laughed when MTV founders said, "We're launching a 24-hour rock ’n’roll channel"
"A vaccine is waiting for you."
Two tiny stories about the art of writing to persuade
A psychology lesson from Captain James Cook (Hint: it involves sauerkraut)
Repetition is powerful, repetition is memorable, repetition is persuasive ✍️
The choice architecture of a "Press for Champagne" button 🍾
Are you a chocolate eater? Or do you eat chocolate a lot?
What's the pressure point (for good creativity)?
Why using these words & phrases is like casting a spell on your readers (in a good way)