Half fans (And why creativity is subtraction)

In 2019 the Colombian Women’s football league was in biiiiig trouble. 

Stadiums were empty. Every. Single. Week. And the league barely had any press coverage. 

But the Male's football league was a different story. 

Even when footballers played for the same team, the male team played in crowded stadiums. The female team in empty stadiums. 

That's why the Col…