The choice architecture of a "Press for Champagne" button 🍾

Bob Bob Ricard sells over 115,000 glasses of Champagne a year. In fact, Bob Bob Ricard serves more Champagne than any other restaurant in the UK.

This iconic restaurant in London serves a luxury British & Russian menu. And it transports diners back to the golden age of train travel (because of its 1930s themed décor inspired by the Orient Express).


This post is for paying subscribers