The choice architecture of a "Press for Champagne" button 🍾

Bob Bob Ricard sells over 115,000 glasses of Champagne a year. In fact, Bob Bob Ricard serves more Champagne than any other restaurant in the UK.

This iconic restaurant in London serves a luxury British & Russian menu. And it transports diners back to the golden age of train travel (because of its 1930s themed décor inspired by the Orient Express).

Leonid…