What's the pressure point (for good creativity)?
Solving business and marketing problems demands creativity.
I went to an advertising conference in Lisbon a couple of years ago. British ad legend Dave Trott was one of the speakers.
During Dave's Q&A session the Creative Director of a local agency asked Dave, "How do you communicate a strong environmental message that persuades people to change habits"?
Keep reading with a 7-day free trial
Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.