Creative Samba

Creative Samba

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Creative Samba
Creative Samba
What's the pressure point (for good creativity)?

What's the pressure point (for good creativity)?

Miguel Ferreira's avatar
Miguel Ferreira
Jan 08, 2021
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Creative Samba
Creative Samba
What's the pressure point (for good creativity)?
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Solving business and marketing problems demands creativity. 

I went to an advertising conference in Lisbon a couple of years ago. British ad legend Dave Trott was one of the speakers. 

During Dave's Q&A session the Creative Director of a local agency asked Dave, "How do you communicate a strong environmental message that persuades people to change habits"?

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