"Who the hell is T_ _ _ _ H_ _ _ _ _ _ _?"

Today Tommy Hilfiger is one of America's greatest fashion designers. 

But in 1985 when he opened his first Tommy Hilfiger store on the Upper West Side of Manhattan (New York), Tommy knew he needed help.

Because Tommy was just a young fashion designer with an unpronounceable name. 

So Tommy hires ad legend George Lois to come up with his debut ad campaign. 

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