Hidden Fridges. 🍺 And why people are your best media

Carnival is a BIG deal in Brazil. 

Rio de Janeiro used to be THE place to be to celebrate carnival.

But contrary to popular belief, São Paulo is now Brazil's biggest street carnival. 

São Paulo is Brazil's biggest city with over 12 million people. This makes it Brazil's most multicultural city. 

Carnival in São Paulo is all about blocos (street parties). 

Ea…

This post is for paying subscribers