How Subaru saved its business in America 🚘 🌈

When Subaru entered the U.S market in 1968, the Japanese car maker got off to a slow start. 

Sales were low, slow and without glow. That year Subaru sold only 322 cars. 

Fact is, Subaru was a nothing burger compared to other Japanese imports like Toyota or Datsun. 

But sales started picking up in the 70s and 80s. 

Then came the late 80s and early 90s. And s…