Simplify, then exaggerate

“Simplify, then exaggerate”.

That's the advice Geoffrey Crowther, the editor of The Economist from 1938 to 1956, used to give to young journalists. 

If you think about it, journalism just like copywriting, depends a lot on simplifying complex facts into easy to understand stories. 

Both also depend a lot on winning people's attention.

But there's one big di…