A psychology lesson from Captain James Cook (Hint: it involves sauerkraut)

Most real-world and business problems are perception problems. 

Let me tell you a little story that illustrates what I mean. 

Scurvy was a BIG BIG problem for European sailors in the 1600s and 1700s. 

This was the age of colonial empires and transoceanic voyages. But this nasty disease haunted ships during the Age of Exploration. 

So whenever an European mo…