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The story of a Japanese ice cream brand and an apology for a 9 cent price hike
On March 11, 2016, a Japanese ice cream company called Akagi Nyugyo had bad news to announce.
Akagi Nyugyo was about to increase the price of its Garigari-kun popsicles for the first time in 25 years.
Garigari-kun is Japan's best-selling popsicle.
Japanese kids love Garigari-kun popsicles.
For two reasons. Because kids can afford to buy Garigari-kun pops…