The red sneakers effect and why breaking conventions can make people respect you more

In business, not to be different (OR weird) is commercial suicide

Contrary to popular belief, being weird is a good thing. 

Silvia Bellezza, Francesca Gino and Anat Keinan discovered something intriguing.

A University professor who wears red sneakers or a t-shirt (and has a scruffy beard) is seen by students as higher status. AND also as more competent than a professor who wears a tie and shaves his beard. 

Bellezza, Gin…