Making your copy come alive (AKA "Best of 2021")
There’s an old proverb that says, "You can lead a horse to water but you can't make him drink."
Facebook, Instagram, Twitter, TikTok... all social media apps are just distribution channels designed to "lead the horse to the water".
Mark Zuckerberg and his Silicon Valley pals think we're all horses.
They just call us a different name. They call us "users".
…
Keep reading with a 7-day free trial
Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.