Why using these words & phrases is like casting a spell on your readers (in a good way)

In copywriting starting sentences with “And”, "Because", “But”, “Here’s the thing”...is actually a good thing

"Keep your copy short and simple".

This is a copywriting rule most copywriters follow religiously these days.

"Get to the point quickly" they say. And "delete unnecessary words".

Because if you can make a point in ten words, why use fifteen?

But it turns out there are certain words and phrases that are like a magic spell.

When you use these words and phr…

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