How an ad campaign helped end Colombia's savage 52-year civil war

In 1964, Marxist FARC rebels took up arms in Colombia. Their goal was to overthrow the Colombian Government and install a Marxist regime. 

This was the beginning of a savage 52-year civil war that killed over 260,000 Colombians. 

In 2006, Colombia's Deputy Ministry of Defense has an eureka moment.

"We want peace, forever. If advertising can persuade peopl…