£2.5 billion is a BIG BIGly BIG number.
UK grocery retailer Sainsbury’s was facing declining sales in 2004.
That’s why Sainsbury’s announces a three-year recovery plan. They call it "Making Sainsbury’s great again".
The BIG goal was to grow total sales by £2.5 billion over three years.
So Sainsbury’s asks ad agency AMV BBDO to help them get there.