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Small changes, BIG BIGly BIG results

Small changes, BIG BIGly BIG results

Miguel Ferreira's avatar
Miguel Ferreira
Jun 11, 2021
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Creative Samba
Creative Samba
Small changes, BIG BIGly BIG results
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£2.5 billion is a BIG BIGly BIG number.

UK grocery retailer Sainsbury’s was facing declining sales in 2004. 

That’s why Sainsbury’s announces a three-year recovery plan. They call it "Making Sainsbury’s great again". 

The BIG goal was to grow total sales by £2.5 billion over three years. 

So Sainsbury’s asks ad agency AMV BBDO to help them get there.

But £2.…

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