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Creative Samba
Creative Samba
Sometimes being a "good enough" brand is good enough

Sometimes being a "good enough" brand is good enough

Miguel Ferreira's avatar
Miguel Ferreira
Sep 17, 2021
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Creative Samba
Creative Samba
Sometimes being a "good enough" brand is good enough
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The job of any good marketer is figuring out what people want and what drives people to make the choices they make. OR what's the one thing people want to avoid doing at all cost. 

Because people don’t really buy products. 

People buy lifestyle upgrades, social status symbols or cultural acceptance. 

People buy peace of mind, time savers OR...sometimes the…

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