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Creative Samba
Marta's lipstick 💄 ⚽

Marta's lipstick 💄 ⚽

How Avon Brazil took the classic "Show, don't tell" principle to the next level

Miguel Ferreira's avatar
Miguel Ferreira
Jan 29, 2021
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Creative Samba
Marta's lipstick 💄 ⚽
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What does football, sexism and lipstick have in common?

Brazil star Marta Vieira da Silva is the greatest female football player of ALL TIME.

In 2019 Avon launched Power Stay, a long-lasting lipstick line that lasts for up to 16 hours. 

2019 was also the year France was hosting the FIFA Women's World Cup for the first time.

Avon had already worked with Marta

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