Sitemap - 2020 - Creative Samba
Assume nothing (when you're writing copy)
Ahhh, the power of expectations
The persuasive way to use numbers
Stare at the X for 10 seconds & see the colors fade away
The persuasion power of the word "because". Because humans are weirdos
Two-sided messages: they sound stupid. And they work
Write like Warren Buffett, in Plain English
Why using active voice makes your copy easier to read
How to be the rare pink sheep in a World of white sheeps
Use your audience’s language, not yours
Breaking the Fourth Wall in copywriting
A little technique to write unignorable headlines —handle objections right away
How Pro copywriters beat writer’s block? Try PAS.
A good ol' copywriting friend called AIDCA
You're not the one being sold to
"Give us the tools and we will finish the job"
Victims of groupthink and the bandwagon effect
Style elements and how they can help you write powerful potent persuasive copy
Suspension bridges and backpacks. How unusual combinations can lead to BIG ideas
The Netflix copywriting technique. And the importance of voice, tone and style
Changing food habits and the art of self-persuasion
The Concorde Fallacy and why people make bad decisions
The psychology of human behavior: A surprising marketing lesson from Arnold Schwarzenegger
Confirmation bias, and why it’s so hard to persuade rejecters of your brand
The Barry Manilow t-shirt experiment and how the Spotlight Effect affects your business
Rolls-Royce and how "the framing effect" influences how people make choices
A crazy Elvis Presley story, aha moments and how to change how you think about business problems
Why people tend to rely on mental shortcuts & biases when making quick decisions
Two systems: What marketers don't know (Plus a bonus ✍🏻 6 word copywriting challenge)
Karate lessons for your creative brain
Bangkok Smoking Kid: “You worry about me, but why not about yourself?”
These strippers are making lemonade out of lemons 🍋 during the COVID-19 pandemic
Japan's "Human Accidents" and the fascinating psychology of Japanese train stations
Creativity can save lives (and your business)
Lateral thinking during troubled times
Connecting the dots through Port wine
15 extra minutes (David Bowie and the art of influencing people, not manipulating them)
Belgian biscuits, packaging & why copywriting matters more than you think