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Confirmation bias, and why it’s so hard to persuade rejecters of your brand

Confirmation bias, and why it’s so hard to persuade rejecters of your brand

Miguel Ferreira's avatar
Miguel Ferreira
May 29, 2020
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Confirmation bias, and why it’s so hard to persuade rejecters of your brand
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This happened in America, 1986, in the middle of the Cold War.

A sidewalk survey was made.

Pedestrians were asked a simple question: "Do you support a nuclear arms reduction plan?"

90% said yes, if they were told that it was a proposal made by President Ronald Reagan.

But the number surprisingly dropped to 44% when they were told that Soviet President Mikha…

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