Involving the consumer

A good' ol writing technique from a copywriter who once sold a used plane ✈️ via a magazine ad

"Good writing is not a natural gift. You have to learn to write well." 

That's what ad legend David Ogilvy used to say. 

If you aspire to improve your writing skills, skip the usual books. Learn from the old-school masters of copywriting.

Joe Sugarman is one of them. 

Joe became famous selling electronic gadgets through long, wordy ads in publications like …