Style elements and how they can help you write powerful potent persuasive copy

Last week I told you about the importance of voice, tone and style. Today, let’s talk about style elements that can affect your copywriting style.

1. Verbs

Verbs are one of the best friends a copywriter can have. Nouns are just naming words, words you give to things, people, places or ideas. Nouns are lifeless, they just sit there. Adjectives describe no…