A good ol' copywriting friend called AIDCA

Copywriting and poetry have more in common than you might think. 

A copywriter’s job is to help brands communicate a product's spiritual essence in a fresh, new, interesting way. 

As S. I. Hayakawa said:

A copywriter cannot permit a cake of soap to remain a cake of soap and “nothing more”.

Whatever the object of sale is, the copywriter, like the poet, must…