A good ol' copywriting friend called AIDCA
Copywriting and poetry have more in common than you might think.
A copywriter’s job is to help brands communicate a product's spiritual essence in a fresh, new, interesting way.
As S. I. Hayakawa said:
A copywriter cannot permit a cake of soap to remain a cake of soap and “nothing more”.
Whatever the object of sale is, the copywriter, like the poet, must…
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