The Barry Manilow t-shirt experiment and how the Spotlight Effect affects your business

"People tend to believe that more people take note of their actions and appearance than is actually the case. They believe that the social spotlight shines more brightly on them than it really does."

In 1998, Psychology researchers Gilovich and Medvec proved this in a study.

They asked Cornell University undergraduate students to wear a t-shirt with an…

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