Two-sided messages: they sound stupid. And they work
Imagine you run a public transport operator and the World is going through a nasty pandemic.
What would you do to keep travelers safe in spaces where ventilation is limited?
Västtrafik is a public transport operator in Western Sweden and they had to deal with this dilemma in 2020.
Every day, over 400 000 people travel with their buses, boats, trains and …
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