Creative Samba

Creative Samba

Share this post

Creative Samba
Creative Samba
So what's the concept?

So what's the concept?

Miguel Ferreira's avatar
Miguel Ferreira
Dec 11, 2020
∙ Paid

Share this post

Creative Samba
Creative Samba
So what's the concept?
Share

Every new project needs a concept. Whether it's for a new Christmas ad campaign, website domain name, magazine cover or TV show - even a new Opera House needs a concept. 

In advertising, a concept is not a vague claim like "Sustainability simplified". Nor is it just a silly, meaningless slogan like "Humaning - Marketing Made Right for Snacking Made Right…

Keep reading with a 7-day free trial

Subscribe to Creative Samba to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Miguel Ferreira
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share