If you want to understand how the human mind works, ignore what people say. Watch what they do. 

3 examples: 

1. Ryanair was voted worst airline seven years in a row. Yet, in that period Ryanair has grown from flying 10 million passengers to 150 million.

2. People say they have zero interest in reading about bondage, dominance and sadomasochism. Yet 50 Sha…