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Two systems: What marketers don't know (Plus a bonus ✍🏻 6 word copywriting challenge)

Two systems: What marketers don't know (Plus a bonus ✍🏻 6 word copywriting challenge)

Miguel Ferreira's avatar
Miguel Ferreira
May 01, 2020
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Creative Samba
Creative Samba
Two systems: What marketers don't know (Plus a bonus ✍🏻 6 word copywriting challenge)
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Your brain has an autopilot mode. To observe it action, take a look at the painting below.

Che Guevara painting by Victor Minca.

Love or hate him, the reason why I'm showing you this Che Guevara painting is because of how it makes people react. Just like how you are reacting right now.

This is what Daniel Kahneman calls system 1 mode. Kahneman is a Nobel-…

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