Don't mess with Texas

A creative thinking lesson from the most successful anti-litter campaign in history

Imagine this. You run the Texas Department of Transportation.

Texas highways and roads used to be clean and beautiful. But now they are becoming cluttered with beer cans, fast food wrappers and all sorts of garbage.

Every year Texas spends $20 million bucks picking up trash along the state's roads and highways.

How would you solve this massive litter pr…

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